- Eric Trump backed the TRUMP token again, linking it to WLFi after distancing himself days ago
- Memecoin enables foreign access, sidestepping campaign laws through anonymous crypto transactions
Eric Trump has now confirmed what many suspected – The Trump family is all-in on the Official Trump [TRUMP] memecoin.
In a tweet this week, he announced an official alignment between the token and WLFi, the family’s broader crypto venture. In fact, the statement marked a clear turnaround, with the same stating,
Just days ago, Trump’s sons claimed they had nothing to do with the token, framing it as just an unwanted offshoot. Now, with the first son openly backing TRUMP, it’s clear the family’s crypto plans are becoming harder to spin as incidental.
Power, profit, and the presidency
The President has long made a business out of his name, licensing it across everything from bottled water to real estate towers he didn’t build. Now though, as the President for a second term, Trump’s most lucrative hustle may be his simplest yet – Cryptocurrency.
The TRUMP token launched ahead of his January inauguration, riding pure speculation and presidential proximity.
The price surged to $75, then crashed — but the family profited either way. With each transaction, they earned fees. And in crypto, it’s not just about money — it’s about who sends it.
Because the rules are different – Foreign investors, regulatory gaps, and anonymity create a channel for the kind of monetization no other modern president has dared attempt.
The real concern isn’t volatility — it’s access….
What makes the memecoin more dangerous than just another speculative asset is how easily it enables foreign actors to buy access.
After TRUMP’s value nosedived, the venture launched a sweepstakes-style promotion -The 220 largest token holders would be invited to a gala dinner at Trump National Golf Club in Virginia, with the top 25 receiving VIP access to the President and a White House tour.
It wasn’t billed as a campaign event, nor a fundraiser.
Just a business event, with the price of entry pegged to TRUMP holdings.
No list of attendees was released, but investigative reporting found that nearly half of the top 220 buyers used crypto exchanges that block U.S users, suggesting a foreign origin. Of the top 25, nineteen fell into the same category.
The standout guest – Justin Sun, a Chinese crypto billionaire facing fraud charges from the SEC under the Biden administration.
Sun spent over $20 million on Trump tokens and became the top buyer, granting him prime access at the dinner.
Funnily enough, just weeks into Trump’s second term, the SEC moved to pause its lawsuit against him.
A system bent for Trump’s benefit
Trump once dismissed crypto as “based on thin air.”
Now, it’s a cornerstone of his post-presidency profit model, and his administration is moving quickly to clear the path.
In April, the Justice Department was instructed to dismantle its crypto fraud unit. A month later, Trump sat at the dinner table with his top token holders and declared,
“There is a lot of sense in crypto.”
The contrast is sharp. Just last year, Sam Bankman-Fried received 25 years for fraud tied to FTX. Trump’s approach flips that script, gutting oversight and giving green lights to the very industry watchdogs that failed to contain.
His promise? To make America the “crypto capital of the planet.”
Wider pattern of monetisation
Trump has never pretended to follow the ethical norms of previous presidents. In fact, he had refused to divest from the Trump Organization in his first term.
He had ignored voluntary conflict-of-interest rules every other president had honoured. His sons continued to manage the business, striking licensing deals that required no capital but yielded hefty fees.
The second term has been no different, just more digital.
Since January, the memecoin token and affiliated crypto projects have earned the family over $350 million in trading revenue and fees.
These aren’t donations, and they don’t fall under campaign finance laws. They’re profits – Anonymous, mostly untraceable, and intertwined with Trump’s role as President of the United States.
WLFi becomes the anchor
The Trump Organization has long prioritized branding over building, and its crypto ventures have followed suit. In September, the family launched WLFi, now central to Donald’s financial ambitions.
After his election win, Justin Sun bought $75 million worth of WLFi tokens and became an adviser.
On 01 May, Eric Trump and Zach Witkoff announced a $2 billion investment via a WLFi-issued stablecoin, backed by Abu Dhabi’s government. The profits from that deal could be immense.
Last week, the sons tried to distance themselves from TRUMP. This week, Eric reversed course, officially linking the memecoin to WLFi.
Of course, that shift wasn’t random. The stakes are now too high. The profits, too large.
The sons are back in. Why? Well, because the money never really left.
